Torque DMS

Torque DMS Vehicle Sales is a car dealer management platform for UK independent dealers. It covers lead management with AI scoring, a visual sales pipeline, stock management with AI-powered pricing, deal building with finance calculations, and stock advertising to AutoTrader and Car Gurus. Finance integrations include Black Horse, MotoNovo, and Santander.

Free — no subscription fees, ever

The sales platform built for
UK independent dealers

Manage leads, build deals, track your pipeline and part exchanges — everything in one place. No spreadsheets, no subscription fees.

No credit card needed  ·  Set up in minutes  ·  Free forever

Built for how dealers actually work

Real screens from the live platform — not mockups.

Torque DMS Sales Dashboard with AI insights
Sales Dashboard

AI intelligence that works in the background

The Sales Dashboard surfaces AI recommendations the moment you log in — flagging hot leads, suggesting pricing changes, and spotting upsell opportunities so nothing slips through the net.

  • AI-ranked leads so you call the right people first
  • Live recommendations updated throughout the day
  • One-click access to leads, quotes, and payments
Torque DMS Deal Manager showing pipeline and financials
Deal Manager

Your entire pipeline, finances and deals in one view

See active deals, drafted quotes, total value sold, P/X values, and payment splits at a glance. No chasing spreadsheets — every deal tracked from first enquiry to handover.

  • Full financial overview across all deals
  • Cash vs finance split at a glance
  • Deal Builder with finance calculations built in
Torque DMS Part Exchange Offers management
Part Exchange

P/X appraisals from offer to acceptance, tracked

Manage every part exchange from initial appraisal through to accepted offer. See outstanding finance, offer vs appraisal values, and status at a glance — no more lost paperwork or forgotten appraisals.

  • CAP HPI & AutoTrader valuation integration
  • Track appraisal, offer, and outstanding finance
  • Full appraisal history per vehicle

Everything to run your sales operation

All features included, free. Nothing locked behind a tier.

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Lead Management

Every enquiry captured and scored automatically. AI ranks leads by conversion likelihood so you spend time on deals that are ready to close, not chasing cold prospects.

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Deal Builder

Build professional quotes with finance calculations, extras, and trade-in valuations. Send proposals customers can review and approve online — no back-and-forth on paper.

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Stock Management

Manage your forecourt with AI-powered pricing suggestions based on live market data. Automatically advertise to AutoTrader and other platforms directly from the system.

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Test Drives & Appointments

Schedule test drives and appointments with automated reminders. Customers can book online directly from your website — with only genuinely available slots shown.

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Finance Integration

Calculate finance options instantly with integrations for Black Horse, MotoNovo, and Santander. Codeweavers integration available for in-page finance calculators.

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Reporting & Insights

Track sales performance, team activity, lead sources, and margins. Know what's working and what isn't — without building your own spreadsheets.

Free forever

Ready to get started?

No subscription fees. No contracts. Just a sales platform that works for independent dealers.

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